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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories—such as products that are mounted on guns for illumination, magnifying or focus, as well as holsters and belt accessories—were unaffected. Facebook said in a blog post detailing its new ad regulations, “We regularly review our policies to identify areas where we can improve. As part of these efforts, we’ve decided to make some changes to the way in which weapons accessories are advertised on Facebook. In the weeks ahead, we will be working with businesses and organizations that may be affected by the policy to ensure that they know about them and make the appropriate changes.” The social network also provided the following guide on what is and isn’t allowed, effective Thursday: Blogs or groups that connect people who are interested in weapons, as long as those blogs or groups don’t lead to sales of those products. Safety courses for firearm training or licenses, as well as books and videos about firearm safety. Mounted flashlights for firearms (only 18 and over). Scopes and sights for firearms (only 18 and over). Hunting, self-defense and military clothing and gear, such as shooting targets and clay throwers (only 18 and over). Holsters and belt accessories (only 18 and over).
For the original version including any supplementary images or video, visit https://www.adweek.com/digital/facebook-tightened-its-policies-on-advertising-accessories-for-weapons/
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